Insight Financial Coaching | Know Yourself. Know Your Money.
512.815.2140 | sabrina@insightfinancialcoaching.com
Financial Coaching for Women |Serving Austin, Texas & Nationwide
_edited_edited_edited.jpg)
Every Family CFO Deserves
a Financial Coach
You're becoming the financial leader
your family needs.
With the right support, you can lead from a place of connectedness, calm, and clarity.
Let me help you build confidence in
your financial capabilities.
Sabrina Alton, Founder & Financial Coach
Insight Financial Coaching |
Know Yourself. Know Your Money.
You're already carrying so much: managing your family's finances, navigating a major life transition, and showing up for your kids. You're capable, you're ready to learn, and you're stepping into a powerful new chapter as the financial leader of your family.
Imagine yourself six months from now:
​
You have regular money dates with yourself, during which you make calm, confident decisions. You're planning for your future and your kids' futures with clarity. You're spending on what truly matters to you - without guilt or second-guessing. You're breaking generational patterns and creating a new legacy.
Most importantly, you trust yourself completely with money.
​
You're becoming the role model you want your children to see: a woman who leads her family financially with confidence, abundance, and peace.
​
You're ready for this next chapter. Let me support you in:
​​
​​
-
Owning your role as your family's financial leader.​
-
Making decisions from a place of calm and competence.​
-
Creating the organized, connected relationship with money you've always known was possible.​
-
Building the confidence in your own capabilities that changes everything
​Even executives have coaches. Let me be yours.
At Insight Financial Coaching, we want you to
know yourself and know your money.
What is a Money
Conversation Call?
A Money Conversation is a free 20-minute call to discuss your specific money situation. If I can help you, I'll recommend my Financial Insight Session as the next step. If coaching isn't the right fit for you right now, I'll be honest about that too and recommend other resources. Either way, you'll have had the chance to speak to someone who is not going to judge you or shame you about your financial situation and who can offer you their perspective.
Ready to explore if we're a good fit? Book your free Money Conversation Call.
What Happens Next?
Step 2 - Financial Insight Session
This is where we dig into your money story and get a crystal-clear picture of your full financial situation. This session sets the foundation for everything that follows.
​
Step 3 - Financial Stability or Financial Momentum Coaching Program
I'll recommend either three months of intensive support for those facing a financial crisis or a major transition, or six months of consistent habit-building for those ready to create lasting change.
​
Step 4 - Sustain & Grow Coaching
After your program, you set the pace. Ongoing coaching at a frequency that matches where you are, so you never have to navigate the next chapter alone.
​
Learn more about it on my Services page.
Meet Financial Coach Sabrina
Hi! I'm Sabrina. If you're a midlife divorced, widowed, ADHD,
or stay-at-home mom (especially those in neurodivergent
families) who's feeling lost about your money, you're in the right
place. I help women like you move from money confusion and
overwhelm to money clarity and confidence, without
shame or judgment.
​
Why My Coaching Matters
Being part of a neurodivergent family (with members on the autism spectrum or with ADHD), I know that “one-size-fits-all” financial advice rarely works. That’s why I tailor money strategies that respect your brain wiring, nervous system, your life rhythms, season of life, and your unique goals.
​
Who I Serve
-
Midlife women navigating career shifts, empty nests, divorce, or widowhood.
-
Stay-at-home moms balancing the financial trade-offs of caregiving, budgeting without an income, and long-term financial security.
-
Neurodivergent households, where adaptable strategies help everyone thrive.
To learn more about me, visit my About Me page.
Sabrina Alton, Founder & Financial Coach
Insight Financial Coaching |
Know Yourself. Know Your Money.
You can read more about Insight Financial Coaching and me in these articles:
​
Fab World Today (originally appeared on MSN.com): 10 Money Mindset Coaches Changing How We Think About Money.
​
Voyage Austin: An Introduction to Sabrina Alton
​​​​
Canvas Rebel: Meet Sabrina Alton
​​
Or watch my YouTube podcast interviews on The Just Separated channel (or listen to it here), The Wins for Widows Channel, Dodging Divorce Disasters, and the Mastering Midlife channel.​​
​​
Financial Coaching Services
I offer 1-on-1 virtual financial coaching to midlife women in the United States.
Benefits of hiring me
-
Gain the financial education you didn't have growing up.
-
Uncover your hidden money beliefs that are no longer serving you and replace them with more constructive beliefs.
-
Identify your values and align your spending to them.
-
Identify the challenges that are having the biggest negative impact on your finances, such as the inability to say, No', or the lack of communication with your partner.
-
Clearly see where your money is going.
-
Tame your spending.
-
Speed up your saving, investing, and debt repayment goals.
-
Have an accountability partner to keep you on track with your money goals.
Client Testimonials
Featured Testimonial
The session* I had with Sabrina was wonderful. I was at a low point with my finances, and she helped find hope in a straightforward, non-judgmental, compassionate way. I am so excited to continue working with her and have booked the 3-month ongoing sessions**.
Do not hesitate, book a session with her and get the help and support you need.
​
Johanna Z.
August 2025
* Johanna is referencing the 2-hour Financial Insight Session
**Johanna is referencing the 3-month Clarity and Confidence Coaching Program
Visit my Testimonials page to read more testimonials.
​Ready to embrace your role as the family's CFO?
Book a Money Conversation Call with me today to start upleveling your skills and confidence in this role.
Austin, Texas
512-815-2140
