Insight Financial Coaching 
Know Yourself. Know Your Money. Claim Your Financial Agency.

A Financial Coach is like a personal trainer for your finances. Together, we build a clear understanding of your finances, shift your money mindset, and develop the essential skills for spending, saving, investing, and paying down debt. Unlike advice that stops at the numbers, I work with the patterns beneath them, including scanning, avoiding, and the beliefs you may not even know you're carrying, because that's what makes financial change last. I provide ongoing support as you work toward your financial goals. Note: I'm not a bookkeeper, insurance agent, or investment advisor.A free 20‑minute fit & next-step call for professional women overwhelmed by money.

You start by booking your free Money Conversation with me below. This is a 20-minute discussion about your financial situation and whether we are a good fit to work together. There's no pressure and no preparation needed, just an honest conversation.A free 20‑minute fit & next-step call for professional women overwhelmed by money.

A coaching session is a safe space for women to talk about money.During a session, we will:- Review your past money decisions without judgment.- Work on the beliefs and habits that shape your spending.- Build tools and systems to manage your money.- Check in on what's working and what's not.A free 20‑minute fit & next-step call for professional women overwhelmed by money.

I work in a unique middle ground that combines practical money management with mindset work.  - Financial Planners typically focus on comprehensive, long-term financial planning, including retirement strategies.  - Financial Therapists focus on your thoughts, feelings, and history with money.  - Financial Advisors manage your investment accounts and provide portfolio guidance. My approach brings together what midlife women need most: I work with your actual numbers, your Fixed, Future, and Fun spending, AND the patterns and beliefs behind them. Together, we create a clear financial picture and build personalized systems that work with YOUR brain, whether you have ADHD, are navigating divorce, are stepping into money management for the first time, or are managing a financial life that's grown more complex.What clients appreciate: I'm nonjudgmental, take my time, and never make them feel dumb. You get both number work and emotional support in one place.A free 20‑minute fit & next-step call for professional women overwhelmed by money.

My coaching sessions take place on Zoom, so we can work together no matter where you live. In-person sessions are available in the Greater Austin area by request.A free 20‑minute fit & next-step call for professional women overwhelmed by money.

I'm the ideal Financial Coach for you if you're a woman who:- Is capable and accomplished in most areas of her life but has never felt that way about money.- Has money saved and invested yet still feels anxious about it.- Needs to make a big financial decision and wants a second set of eyes before she does.- Is managing a financial life that's grown more complex, including a business, a change in income, and assets that now need attention, and wants to get ahead of it rather than react to it.- Wants a clear, complete picture of her finances.- Feels confused or overwhelmed by money and isn't sure how to manage it well.- Finds herself overspending or spending emotionally.- Avoids looking at her finances.- Keeps landing in the same cycles and can't seem to get ahead.- Carries shame or guilt around money.A free 20‑minute fit & next-step call for professional women overwhelmed by money.

The Money Conversation Call is free. If we find that coaching is a good fit, the next step is the Financial Insight Session at $499, a required 2-hour deep dive that lays the groundwork for everything that follows. From there, you'll move into the path that suits your situation, either the Financial Agency Intensive or the Financial Agency Coaching Program.  Both paths lead to an ongoing relationship. Most clients continue with Sustain and Grow Coaching, ongoing support at a frequency you select, with pricing adjusted accordinglyLearn more on my Services page, or book your free Money Conversation Call to discuss which path makes the most sense for you.

Yes. Coaching can be paid for by someone other than you, such as a partner, a parent, a friend, an employer, or a foundation or nonprofit that supports this kind of work. There's no shame in seeking help to improve your money management skills. If you're the one hoping to arrange coaching for someone you care about, you're welcome to reach out to me directly. The one thing I hold firm on is that coaching only works when the woman being coached genuinely wants it and is ready to engage. She'll need to be a willing participant in the conversation before we begin. Motivation is what makes this work, and it can't be bought for someone.A free 20‑minute fit & next-step call for professional women overwhelmed by money.

Coaching sessions are typically one hour. The exception is your Financial Insight Session, which is 2 hours and occasionally runs a little longer because we review your financial history, patterns, and full financial picture. A free 20‑minute fit & next-step call for professional women overwhelmed by money.

Yes. Between sessions, you can reach me by text or email when something comes up, so you're not carrying it all on your own between our meetings.I want to hear about both the wins and the struggles as they happen, not just at our next session. A free 20‑minute fit & next-step call for professional women overwhelmed by money.

We focus on your actual numbers, along with the money mindset and habits that shape your decisions. Together, we create ADHD-informed systems, a clear path to paying down debt, and a clear understanding of where your money goes and what you can afford, all in a shame-free, judgment-free environment.A free 20‑minute fit & next-step call for professional women overwhelmed by money.

Yes! I specialize in ADHD-informed financial coaching. Traditional budgeting with multiple categories and detailed tracking often creates MORE anxiety for ADHD brains. I use broader, simpler systems that work WITH how your brain functions, not against it. Many of my ADHD clients are managing family finances without partner support and need accountability and body doubling to tackle the scary parts. We work together on the overwhelming tasks so you're not doing this on your own. You'll build systems that actually stick instead of feeling like you're failing at everyone else's "simple" budgeting advice.It's a free 20‑minute fit & next step call for professional women overwhelmed by money.

ADHD-informed financial coaching is money coaching built around how your brain actually works, rather than a system that assumes it works like everyone else’s. It starts with a simple premise: you’re not bad with money, and you never were. The tools you were handed, the rigid rules, the app that pings you, and the spreadsheet you’re supposed to update every night were built for a brain that runs on routine and reminders. If yours runs on interest, urgency, and momentum instead, those tools were always going to feel like failure waiting to happen.The difference is in the how. Knowing what to do with money has probably never been your problem. Doing it consistently, especially the boring or dread-inducing parts, is where it falls apart, and that gap between knowing and doing is exactly where ADHD lives. ADHD-informed coaching addresses that gap directly, rather than pretending willpower will close it. We build systems that hold your attention because they’re simple and visible, not because you force yourself to remember them.In practice, that means a few things you won’t get from generic advice. We build structure that fits how you actually operate, so it holds up during a busy week instead of collapsing the first time life gets loud. We tackle the tasks you’ve been avoiding together, in real time, so the thing you’ve been circling for months finally gets done while someone’s there with you. And we treat the emotional side, including shame, avoidance, and bracing, as part of the work rather than something to push past. It’s shame-free, judgment-free, and collaborative from start to finish.So if you’ve tried every system and concluded the problem is you, ADHD-informed coaching offers a different conclusion: the problem was the fit, and fit is fixable. You get to build money habits that finally align with your brain and step into real financial agency on your own terms.Book Your Money ConversationIt’s a free 20‑minute fit & next-step call for professional women overwhelmed by money.

ADHD-informed financial coaching is still rare, so if you’ve struggled to find it, that’s not your imagination. Most money coaching assumes a brain that runs on routine and reminders, which is exactly the assumption that failed you before. What you’re looking for is someone who builds around how your brain actually works, not someone who’ll hand you another app or pre-built system and wonder why you didn’t stick to it.A few things to look for when you’re choosing a money coach. Ask whether the coach understands the gap between knowing what to do and actually doing it, because that gap, not a lack of knowledge, is usually the real issue. Ask whether they’ll tackle the hard tasks with you in real time or just assign them and check in later. And ask whether they treat the shame and avoidance around money as part of the work, because for most of us, it’s inseparable from the numbers.That’s exactly how I work, over Zoom with women across the US. We build systems that fit your brain, meaning they don't require a lot of detail; we tackle the challenges of task initiation, avoidance, and follow-through through body doubling; and we hold the emotional side without judgment. It’s ADHD-informed from start to finish, collaborative, and co-created.If every budgeting app and method you’ve tried has left you feeling like a failure, the right fit changes that story. You’re not looking for more discipline. You’re looking for coaching built for how your brain works, which lets you claim real financial agency.Book Your Money ConversationIt’s a free 20‑minute fit & next-step call for professional women overwhelmed by money.

For many women with ADHD, the biggest shifts regarding money aren’t tactical at all. They’re shifts in the story you tell yourself. The first and most important is moving from “I’m bad with money” to “I was handed tools that never fit how my brain works.” That single reframe changes everything, because one version is a character flaw that's hard to change, while the other is a tactical problem you can actually solve by finding the right tools that work for you.A second shift is letting go of the belief that consistency requires willpower. For an ADHD brain, willpower is the least reliable tool in the drawer, and building your money life on it guarantees the crash you expect. The shift is toward systems that don’t depend on remembering or forcing, so following through stops being a daily act of self-discipline and becomes something your setup handles for you.A third shift is about avoidance itself. Many women with ADHD carry a quiet story that avoiding money means they’re lazy or irresponsible, even though avoidance is usually the brain protecting itself from something that feels overwhelming or shameful. When you stop treating avoidance as a moral failing and start treating it as information, you can work with it rather than fighting it, making the thing you’ve been circling finally approachable.These shifts are the real work behind the numbers, and they’re hard to make on your own because the old stories are loud. That’s a big part of what we do together, gently and without judgment, so you can build a new relationship with money and step into genuine financial agency.Book Your Money ConversationIt’s a free 20‑minute fit & next​-step call for professional women overwhelmed by money.

Yes, I offer shame-free financial coaching. It's a core tenet of my business. I only coach women because we've been uniquely shamed by the personal finance industry. You've been told to "just stop buying lattes" without acknowledging the real challenges you face or the systemic issues affecting all of us. I don't shame you for past money choices. Instead, we examine the context behind your decisions and build systems that work for your life moving forward. You deserve financial guidance that treats you with respect.It's a free 20‑minute fit & next step call for professional women overwhelmed by money.

Everything begins with a free Money Conversation Call, followed by the 2-hour Financial Insight Session, where we review your money history and complete financial picture. Then, we move into your coaching program, developing your systems, a clear path to paying down debt, and your confidence with money.It's a free 20‑minute fit & next step call for professional women overwhelmed by money.

It is one of the most common things I hear, and yes, it is completely normal. The good news is that knowing your numbers, even when they are scary, is almost always better than not knowing. If you are too scared to look on your own, we can look together. My coaching space is shame-free and judgment-free, which means no reactions, no lectures, just clarity. Most clients feel immediate relief after we review the numbers together, even when the numbers are challenging. Once you can see exactly where things stand, you stop spending energy on worry and start spending it on action. You don't have to do this on your own.It's a free 20‑minute fit & next step call for professional women overwhelmed by money.

This is more common than you realize. The problem usually isn't your income; it's that a large part of what you earn goes unnoticed. We examine exactly where your money is actually going and create systems that align with how your brain works and your stage of life. You're not being reckless. You're guessing, making estimates, and trying to track everything mentally while managing a career, family, and household. It's exhausting and leaves you feeling like money is slipping through your fingers, even though you know you're making enough. Here's what we do together: We look at exactly where your money is actually going—not where you think it's going or where it should be going. Then we create systems that work with how your brain actually operates and the stage of life you're in. You don't need to earn more (though some clients do choose to increase their income). You need clarity about what you already have and a structure that lets you enjoy your life without the constant underlying anxiety. Ready to stop feeling broke and start feeling grounded with your money? It's a free 20‑minute fit & next step call for professional women overwhelmed by money.

Let's talk first. I offer a free 20-minute Money Conversation Call where I listen to your situation and tell you honestly whether I think we're a fit, and, if so, what that would look like. If now isn't the right time financially, I'll let you know and point you to other resources. I'd rather you leave that call with a clear next step than feel you couldn't reach out because of the cost. And if cost is the main barrier, it's worth knowing that coaching doesn't always have to come out of your own pocket. Some clients have it covered by a trusted family member who wants to see them get this handled. There's also the potential of an employer, a friend, a foundation, or a nonprofit. If that might be an option for you, we can talk it through.It's a free 20‑minute fit & next step call for professional women overwhelmed by money.

That gap between knowing and doing is exactly where coaching exists. Knowledge isn't the missing piece: accountability and a system built around your real life are. That's what we create together.It's a free 20‑minute fit & next step call for professional women overwhelmed by money.

Since those tools track numbers but can't coach you, they can't reveal why you avoid your bank account or spend when you're stressed. In coaching, we start with your money history and create a system tailored to how your money moves and how your brain works.It's a free 20‑minute fit & next step call for professional women overwhelmed by money.

When your income shifts, the usual advice stops working. Most of it assumes a steady paycheck landing on the same days each month, so every dollar has a job and you can count on it arriving. That's not your life. Maybe you earn a base plus commission, or a salary with a bonus that quietly does most of the heavy lifting, or you take uneven owner's draws, or your compensation includes equity or a K1 that makes your real take-home a moving target. The trouble was never your discipline. You've been handed systems built for a paycheck you don't get.So a strong month feels like proof you're fine. Spending rises to match it, and then a leaner month shows up with the same fixed costs and no cushion. Over a year, it can add up to a lot and still leave you feeling like you're always a step behind because the money and the timing never line up. And if you're the one holding all of this in your head—tracking what came in, what's due, and what next month might look like, often without anyone to think it through with—the mental weight of it is its own kind of exhausting, on top of the numbers themselves.What we do together is build a structure sized to your actual cash flow, not to an average from a book. We separate the money that covers your fixed costs from the money that's yours to spend, and we give irregular income a defined role before it lands, so it stops vanishing. It's forward-looking cash flow mapping for income that breathes, in a shame-free, judgment-free space. And you stop carrying the whole moving picture on your own because now there's a second set of eyes on it with you.You don't need to earn more to feel steady. You need a structure that matches how your money actually moves, and someone to think alongside you, so a changing income stops feeling like something you can't get ahead of and starts feeling like something you have real agency over.It's a free 20‑minute fit & next step call for professional women overwhelmed by money.

Yes, first, that exhaustion is real, and it makes complete sense. Being the one who carries the whole financial picture—tracking what's due, what's owed, and what next month might look like—is a particular kind of tired because the weight is constant and mostly invisible to everyone but you. It's even heavier when there's no one to think it through with, leaving the mental load entirely on you.The thing is, you're probably good at this. That's often how it happens. You're capable, so it becomes yours. Once it's yours, no one questions it, least of all the person it benefits. Competence quietly turns into shouldering it all yourself.What we do together is give that weight a place to live beyond your own attention. We build a structure for the numbers, and, just as importantly, you get a second mind looking at your whole financial picture, so you're no longer holding every moving piece yourself. It's forward-looking cash flow mapping in a shame-free, judgment-free space, with someone thinking alongside you.You don't need your partner to change for this to help. The work is about you setting down a load you were never meant to carry alone and finally receiving the support you need.Book Your Money ConversationIt's a free 20‑minute fit & next-step call for professional women overwhelmed by money.

When your income is tied to profit-sharing and profits are shrinking, the usual advice is useless. It assumes a steady, predictable paycheck, but yours rises and falls with something you don't fully control. Watching that number soften over time, while your fixed costs remain the same, is genuinely stressful, and it isn't a sign you've done anything wrong.What makes it harder is the not-knowing. You can't plan cleanly around income that keeps shifting, so you end up holding the uncertainty in your head, bracing for the next lean stretch, often with no one to share the mental weight.What we do together is build a structure sized to your real, variable cash flow, not to an average that assumes stability you don't have. We protect your fixed costs first, give your irregular income a defined role before it lands, and build a cushion for the softer months, so a declining or unpredictable number no longer feels like a cliff you're always walking toward. And you get a second mind and set of eyes on it, so you're not carrying the uncertainty on your own.The goal isn't to pretend the income is steady. It's to build something steady around income that isn't, so you have real agency even when the number moves.Book Your Money ConversationIt's a free 20‑minute fit & next step call for professional women overwhelmed by money.

Your lawyer and financial advisor are essential, and they're doing important work. But there's a piece neither of them is built to hold, and it's the one that lands on you in ordinary weeks: the day-to-day money decisions, the cash flow, and the emotional weight of managing it all while you're still catching your breath after everything the divorce requires.Your attorney handles the legal proceedings. Your financial advisor manages your investments and the long-term horizon. But the question of what this month actually looks like now, how your spending shifts, what you can count on, and how to build confidence in yourself while everything is in motion isn't a legal question or a long-term planning question. It's a right-now question, and it's usually the one no one on the team is watching. For example, one of my clients needed to raise her credit score to qualify to refinance her mortgage during the divorce. That's the piece I helped with.That's where I fit. I work alongside your existing professionals, never replacing them, on the practical and emotional sides of managing your money during the transition and after it settles. It's forward-looking cash flow mapping and a second mind and set of eyes to look at your daily finances in a shame-free, judgment-free space.You don't have to carry this part on your own while everyone else handles their piece. We do it together.Book Your Money ConversationIt's a free 20‑minute fit & next-step call for professional women overwhelmed by money.

If you’re in Austin and every money system you’ve built has fallen apart in a few weeks, you’re not the problem, and you’re not lacking discipline. Systems usually stop working for one of two reasons: they were built for someone else’s brain and life, or for the version of your life that existed before it became more complex. Either way, the fix isn’t trying harder with a system that was never going to hold.A system sticks when it’s built around how you actually operate, not how you think you’re supposed to. That means it’s simple enough to survive a chaotic week, visible enough that you don’t have to remember it, and forgiving enough that one missed day doesn’t send the whole thing off the rails. Most of the systems you’ve tried probably failed on at least one of those criteria, and it had nothing to do with how capable you are.What we do together, whether here in Austin or over Zoom anywhere, is build that system with you and stay with it until it holds. We set up a structure sized to your real life, and we tackle the parts you’ve been avoiding in real time, so they’re actually in place instead of on a someday list. It’s forward-looking cash flow mapping in a shame-free, judgment-free space, with someone thinking alongside you.A system that sticks isn’t about more willpower. It’s about the right fit and having someone alongside you as it becomes a habit, so you can finally stop rebuilding from scratch and start feeling real agency over your money.Book Your Money ConversationIt’s a free 20‑minute fit & next-step call for professional women overwhelmed by money.

I do. It’s called a Money Conversation, a free 20-minute Zoom call open to women in Texas and across the US. There’s no cost, no obligation, and no pressure to sign up for anything.The call is a genuine fit-and-next-step conversation. We’ll discuss your current finances, what feels heaviest, and whether my approach is right for you. If it is, I’ll outline what working together would look like. If it isn’t, I’ll point you toward something that fits better, and you’ll still leave with a clearer sense of your situation.It’s designed for professional women who feel overwhelmed by money, especially those carrying the full financial picture, often on their own, through a season of change or complexity. You don’t need to have anything figured out before we talk. Coming in overwhelmed is completely normal, and it’s exactly where we start.If you’ve been considering getting support with your finances, this is the low-stakes way to start. After one short conversation, you’ll know whether it’s a fit.Book Your Money ConversationIt’s a free 20‑minute fit & next-step call for professional women overwhelmed by money.

You’re not the problem, and neither is the app. YNAB is genuinely well-built, and some people thrive on it. But an app hands you a system and then leaves you to run it on your own every day, including the days when life is loud and the last thing you have capacity for is categorizing transactions.For many capable women, especially those whose lives are full and whose minds run on interest and momentum rather than routine, that solo, everyday upkeep is exactly where it falls apart. It was never a discipline problem. It was a support problem.What actually makes a system stick isn’t a better app; it’s having it built around your real life and your actual brain, and having someone alongside you as it becomes a habit, rather than one more thing you’re failing at on your own. That’s the piece an app structurally can’t give you, and it’s the piece I do.Book Your Money ConversationIt’s a free 20‑minute fit & next-step call for professional women overwhelmed by money.

First, I’m sorry. Managing a parent’s estate is heavier than most people expect because you’re handling money, paperwork, and decisions while grieving, and the two don’t take turns. Feeling overwhelmed isn’t a sign you’re doing it wrong. It’s a sign you’re carrying a great deal at once.Here’s where I can help and where I can’t. The legal and tax aspects of settling an estate, including probate, filings, and technical work, belong with an estate attorney and a tax professional. I’ll always tell you when something is theirs to handle. What I work on with you is the part underneath all of that: the overwhelm, the organization, the emotional weight of the money itself, and getting grounded enough to make clear decisions rather than avoiding the whole thing because it’s too much to face on your own.Together, we bring order to the overwhelm, and I offer a second perspective so the financial side of a loss feels survivable, not crushing. It’s shame-free and judgment-free, and I meet you where you are. If that means starting with opening bills together, that's what we'll do.You don’t have to carry this weight on your own while you’re grieving. That’s exactly the kind of load I help women set down.Book Your Money ConversationIt’s a free 20‑minute fit & next-step call for professional midlife women overwhelmed by money.