Insight Financial Coaching
Know Yourself. Know Your Money. Claim Your Financial Agency.
512.815.2140 | sabrina@insightfinancialcoaching.com
1:1 Personal Financial Coach for Midlife Women
Serving Austin, Texas & Nationwide
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Frequently Asked Questions
About Financial Coaching
A Financial Coach is like a personal trainer for your finances. Together, we build a clear understanding of your finances, shift your money mindset, and develop the essential skills for spending, saving, investing, and paying down debt. Unlike advice that stops at the numbers, I work with the patterns beneath them, including the scanning, the avoiding, and the beliefs you may not even know you're carrying, because that's what makes financial change last. I provide ongoing support as you work toward your financial goals. Note: I'm not a bookkeeper, insurance agent, or investment advisor.
You start by booking your free Money Conversation with me below. ​This is a 20-minute discussion about your financial situation and whether we are a good fit to work together.​ There's no pressure and no preparation needed, just an honest conversation.
A coaching session is a safe space for women to discuss their money. During a session, we will: - Look at your past money decisions without judgment. - Work on the beliefs and habits that shape how you spend. - Build tools and systems for managing your money, and - Check in on what's working and what's not.
How is a Financial Coach different from a Financial Planner, a Financial Advisor, and a Financial Therapist?
I work in a unique middle ground that combines practical money management with mindset work. - Financial Planners typically focus on comprehensive, long-term financial planning, including retirement strategies. - Financial Therapists focus on your thoughts, feelings, and history with money. - Financial Advisors manage your investment accounts and provide portfolio guidance. My approach brings together what midlife women need most: I work on your actual numbers, your Fixed, Future, and Fun spending, AND the patterns and beliefs underneath them. Together, we create a clear financial picture and build personalized systems that work with YOUR brain, whether you have ADHD, are navigating divorce, are stepping into money management for the first time, or are managing a financial life that's simply grown more complex. What clients appreciate: I'm non-judgmental, take my time, and never make them feel dumb. You get both numbers work and emotional support in one place.
Who do I coach?
I'm the ideal Financial Coach for you if you're a woman who: - Is capable and accomplished in most areas of her life, but has never felt that way about money. - Has money saved and invested, and still feels anxious about it. - Needs to make a big financial decision and wants a second set of eyes before she does. - Is managing a financial life that's grown more complex, a business, a change in income, assets that now need attention, and wants to get ahead of it rather than react to it. - Wants a clear, complete picture of her finances. - Feels confused or overwhelmed by money and isn't sure how to manage it well. - Finds herself overspending or spending on emotion. - Avoids looking at her finances. - Keeps landing in the same cycles and can't seem to get ahead. - Carries shame or guilt around money
Where does the financial coaching take place?
My coaching sessions happen over Zoom, so we can work together no matter where you live, and in-person sessions are available in the Greater Austin area by request.
The Money Conversation Call is free. If we find that coaching is a good fit, the next step is the Financial Insight Session at $399, a required 2-hour deep dive that lays the groundwork for everything that follows. From there, you'll move into the path that suits your situation.
The Financial Groundedness Coaching Program is $599 per month for 6 months ($3,594 total), which covers 12 one-hour sessions used at your pace within that window. It's for the woman getting grounded in herself and her numbers, whether she's working through a hard financial season or getting ahead of a more complex one; it flexes to her pace either way.
The Strategic Financial Coaching Retainer is a 12-month engagement for a limited number of clients, entered by fit​ and discussed individually. It's for the woman whose financial life keeps producing decisions and who wants an ongoing thinking partner rather than a set number of sessions, with support that flexes with her life instead of being counted out.
Both paths lead to an ongoing relationship. Most program clients continue with Sustain and Grow Coaching, ongoing support at a frequency you select, with pricing adjusted accordingly
Learn more on my Services page, or book your free Money Conversation Call to discuss which path makes the most sense for you.
Yes. Coaching can be paid for by someone other than you, whether that's a partner, a parent, a friend, an employer, or a foundation or nonprofit that supports this kind of work. There's no shame in getting help to improve your money management skills. If you're the one hoping to arrange coaching for someone you care about, you're welcome to reach out to me directly. The one thing I hold firm on is that the coaching itself only works when the woman being coached genuinely wants it and is ready to engage, so she'll need to be a willing part of the conversation before we begin. Motivation is what makes this work, and it can't be bought on someone's behalf.
Coaching sessions are typically one hour. The exception is your Financial Insight Session, which is 2 hours and occasionally runs a little longer because we review your financial history, patterns, and full financial picture. In the Strategic Financial Coaching Retainer, sessions are scheduled as your situation calls for them rather than on a set length, so the rhythm flexes with your life.
Yes. Between sessions, you can reach me by text and email when something comes up, so you're not carrying it all on your own between our meetings. I want to hear both the wins and the struggles as they happen, not just at our next session. In the Strategic Financial Coaching Retainer, that access is broader and ongoing, with a clear response commitment, since that tier is built around being reachable as your situation shifts.
We focus on your actual numbers along with the money mindset and habits that influence your decisions. Together, we create ADHD-informed systems, a clear path to paying down debt, and an understanding of where your money goes and what you can afford, all in a shame-free and judgment-free environment.
Yes! I specialize in ADHD-informed financial coaching. Traditional budgeting with multiple categories and detailed tracking often creates MORE anxiety for ADHD brains. I use broader, simpler systems that work WITH how your brain functions, not against it. Many of my ADHD clients are managing family finances without partner support and need accountability and body doubling to tackle the scary parts. We work together on the overwhelming tasks so you're not doing this on your own. You'll build systems that actually stick instead of feeling like you're failing at everyone else's "simple" budgeting advice.
Yes, I offer shame-free financial coaching. It's a core tenet of my business. I only coach women because we've been uniquely shamed by the personal finance industry. You've been told to "just stop buying lattes" without acknowledging the real challenges you face or the systemic issues affecting all of us. I don't shame you for past money choices. Instead, we examine the context behind your decisions and build systems that work for your life moving forward. You deserve financial guidance that treats you with respect.
It's a free 20‑minute fit & next step call for
professional women overwhelmed by money.
What does ADHD-informed money coaching look like?
ADHD-informed coaching works with your brain, not against it. We use broader, simpler systems, body doubling, task chunking, and forward planning to address overwhelming tasks together. You don't need to feel ashamed about struggling with traditional budgeting; your brain just needs a different approach.
How do you typically work with clients? What do the first couple of sessions look like?
Everything begins with a free Money Conversation Call, followed by the 2-hour Financial Insight Session where we review your money history and complete financial picture. Then, we move into your coaching program, developing your systems, a clear path to paying down debt, and your confidence with money.
It's a free 20‑minute fit & next step call for
professional women overwhelmed by money.
I'm scared to see what my actual numbers are. Is that normal?
It is one of the most common things I hear, and yes, it is completely normal. The good news is that knowing your numbers, even when they are scary, is almost always better than not knowing. If you are too scared to look on your own, we can look together. My coaching space is shame-free and judgment-free, which means no reactions, no lectures, just clarity. Most clients feel immediate relief after we review the numbers together, even when the numbers are challenging. Once you can see exactly where things stand, you stop spending energy on worry and start spending it on action. You don't have to do this on your own.
I make good money, so why do I feel broke all the time?
This is more common than you realize. The problem usually isn't your income; it's that a large part of what you earn goes unnoticed. We examine exactly where your money is actually going and create systems that align with how your brain works and your stage of life. You're not being reckless. You're guessing, making estimates, and trying to track everything mentally while managing a career, family, and household. It's exhausting and leaves you feeling like money is slipping through your fingers, even though you know you're making enough. Here's what we do together: We look at exactly where your money is actually going—not where you think it's going or where it should be going. Then we create systems that work with how your brain actually operates and the stage of life you're in. You don't need to earn more (though some clients do choose to increase their income). You need clarity about what you already have and a structure that lets you enjoy your life without the constant underlying anxiety. Ready to stop feeling broke and start feeling grounded with your money? 📅 Book your free Money Conversation Call using the 'Book Your Money Conversation' button below.
What if I genuinely cannot afford your services right now?
Let's talk first. I offer a free 20-minute Money Conversation Call where I listen to your situation and tell you honestly whether I think we're a fit, and, if so, what that would look like. If now isn't the right time financially, I'll let you know and point you to other resources. I'd rather you leave that call with a clear next step than feel you couldn't reach out because of the cost.
And if cost is the main barrier, it's worth knowing that coaching doesn't always have to come out of your own pocket. Some clients have it covered by a trusted family member who wants to see them get this handled. There's also the potential of an employer, a friend, a foundation, or a nonprofit. If that might be an option for you, we can talk it through.
I already know what I should be doing. I just can't seem to stick to it. Can coaching help with that?
That gap between knowing and doing is exactly where coaching exists. Knowledge isn't the missing piece: accountability and a system built around your real life are. That's what we create together.
I've already tried budgeting apps and spreadsheets. Why isn't anything working?
Since those tools track numbers but can't coach you, they can't reveal why you avoid your bank account or spend when you're stressed. In coaching, we start with your money history and create a system tailored to how your money moves and how your brain works.
It's a free 20‑minute fit & next step call for
professional women overwhelmed by money.