512.815.2140 | sabrina@insightfinancialcoaching.com
Financial Coaching for Women |Serving Austin, Texas & Nationwide
Frequently Asked Questions
About Financial Coaching
A Financial Coach is like a personal trainer for your finances. I help you understand your money situation, shift your money mindset, and build essential skills for spending, saving, investing, and debt repayment. I provide ongoing support as you work toward your financial goals. Note: I'm not a bookkeeper, insurance agent, or investment advisor.
What are the benefits of having a Financial Coach?
A Financial Coach can give you the financial education you didn't have growing up. They can uncover hidden money beliefs that are no longer serving you and help you replace them with more constructive beliefs. . A Financial Coach can help you identify your values and align your spending to them. They can identify the challenges that are having the biggest negative impact on your finances, such as the inability to say, No', or the lack of communication with your partner. Financial Coaches can help you make sense of your finances and tame your spending. They can speed up your saving, investing, and debt repayment goals. A Financial Coach can be your accountability partner to keep you on track with your money goals.
How do I get started with a Financial Coach?
You start by booking your free Money Conversation with me here. ​This is 20-minute discussion about your financial situation and whether we are a good fit to work together.​
What happens in a financial coaching session?
A coaching session is a safe space for women to discuss their money. During a session, I will:
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give you an opportunity to process your past money decisions
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coach on money beliefs and habits,
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provide tools and techniques for managing money, and
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check-in on what's working and what's not.
How is a Financial Coach different from a Financial Planner, a Financial Advisor, and a Financial Therapist?
I work in a unique middle ground that combines practical money management with mindset work.
- Financial Planners typically focus on investments and retirement strategies.
- Financial Therapists help you explore your thoughts, feelings, and history with money.
- Financial Advisors manage investments and provide portfolio guidance.
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My approach brings together what midlife women need most: I work on your actual numbers, your Fixed, Future, and Fun spending, AND your money mindset. I help you create a clear financial picture and build personalized systems that work with YOUR brain, whether you have ADHD, are navigating divorce, or are stepping into money management for the first time.
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What clients appreciate: I'm non-judgmental, take my time, and never make them feel dumb. You get both numbers work and emotional support in one place.
Where does the financial coaching take place?
My Coaching sessions happen over Zoom. That allows me to coach more women.
Who do I Coach?

I'm the ideal Financial Coach for you if you're a woman who:​ ​ Wants to gain insight into and have a clear picture of her finances. Has money saved and invested but still feels anxious. Needs to make a big financial decision but wants to be more confident in making it. Feels confused and overwhelmed by money and doesn't know how to manage money well. Is overspending or emotional spending. Avoids looking at her finances.. Can't seem to get ahead financially and finds herself in the same negative cycles around money. Experiences shame and guilt around money.
What are your fees?
The Money Conversation is complimentary. If we determine that I'm a good fit for you, I will recommend my Financial Confidence Coaching program, an all-in-one coaching program with unlimited support for $599/month with a minimum 6-month commitment. You can learn more about the Financial Confidence Coaching program on my Services page.
Can a family member cover the cost of your fees?
Yes! Family members can pay for coaching as a gift or support. However, you must genuinely want coaching and agree to participate before I can take you on as a client. Financial coaching works best when you’re motivated and ready to engage in the process.
How long are coaching sessions?
Coaching sessions are typically one hour long. The exception is the initial one, which lasts 2-3 hours. This is where we look at your money history, personality, and your financial snapshot.
Do I offer support between coaching sessions?
Yes! My coaching programs include unlimited text, phone, and email support between sessions. We can also schedule quick 15-minute Zoom check-ins when needed. I encourage clients to share both wins and struggles with me as they happen, so you're never navigating your finances alone.
How do I help women with their personal finances?
I help women by bringing awareness to the thoughts, beliefs, actions, and habits around money that no longer serve them and replace them with ones that do. I don't judge my clients. I meet them where they're at and help get them where they want to be with their finances.
Why do I offer financial coaching to women, specifically?
For too long, the financial world excluded women. I want to coach women to be self-sufficient and confident with their money. I want to help close the gender wealth gap in the United States. When women manage money, they do it better and to the benefit of more people. And, when women have financial autonomy, they have the ability to leave situations that aren't good for them.
What makes me a good Financial Coach?
I understand that financial success isn't about the numbers. It's about your thoughts, feelings, emotions, habits, and behaviors around money. Many people can help you put together a budget, but you won't use it if you feel shame about money. I also tailor my coaching to what works for you to help you succeed in managing your money. If you're ready to move forward with coaching, I invite you to book a complimentary Money Conversation with me here.
I’m a divorced mom managing money for the first time. Where do I start?
First, take a breath. You don't need to figure this all out overnight. Start by getting clear on your new financial picture: what's coming in each month (your income, plus any child support or alimony) and what's going out (housing, utilities, groceries, childcare, and other essentials). Many divorced moms feel overwhelmed stepping into the family CFO role for the first time, and that's completely normal. Focus on covering your basics first, then we can build systems for saving and longer-term goals from there. If you need support navigating this transition, personalized coaching can help you gain confidence and create a financial roadmap that actually works for single-parent life.
Do you help widows manage their finances?
Yes. I work with widows at any stage, whether you lost your spouse recently or years ago, who feel overwhelmed managing money alone. Many of my widowed clients had never handled finances before, or they're struggling with debt, financial scams, or simply keeping track of everything.
I create a clear picture of your complete financial situation and build personalized systems that work for you. Whether you're dealing with complex debt, learning to manage money for the first time, or need ongoing support to stay on track, I help you move from overwhelmed and alone to capable and supported.
Do you work with women with ADHD?
Yes! I specialize in ADHD-informed financial coaching. Traditional budgeting with multiple categories and detailed tracking often creates MORE anxiety for ADHD brains. I use broader, simpler systems that work WITH how your brain functions, not against it.
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Many of my ADHD clients are managing family finances without partner support and need accountability and body doubling to tackle the scary parts. We work together on the overwhelming tasks - you're not doing this alone. You'll build systems that actually stick instead of feeling like you're failing at everyone else's "simple" budgeting advice.
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Do you offer shame-free financial coaching?
Yes, I offer shame-free financial coaching. It's a core tenet of my business. I only coach women because we've been uniquely shamed by the personal finance industry. You've been told to "just stop buying lattes" without acknowledging the real challenges you face or the systemic issues affecting all of us. I don't shame you for past money choices. Instead, we examine the context behind your decisions and build systems that work for your life moving forward. You deserve financial guidance that treats you with respect.
What should I look for in a Financial Coach after a divorce?
Look for someone who understands that divorce and money are deeply emotional, not just technical. You need a coach who creates a shame-free, judgment-free environment where you can ask questions without feeling judged for what you don't know.
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Find someone who keeps YOUR best interests at heart, as you define them, not as they think you should want. Your coach should be flexible enough to meet you where you are and help you work through the overwhelm at your own pace.
Most importantly, look for someone who understands that you're suddenly managing money alone after a major life transition. You need practical support AND emotional understanding, not just spreadsheets and lectures.
How can I get help with ADHD and money management?
I specialize in ADHD-informed financial coaching that works with your brain, not against it. Traditional money management assumes everyone thinks and processes information the same way, but ADHD brains need a different approach.
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Here's how I help: We break overwhelming tasks into manageable chunks so you don't get paralyzed. I provide body doubling to help with task initiation: we tackle the scary parts together, like opening credit card statements or logging into bank accounts. I help with time blindness by mapping out when money comes in and goes out. Since I'm naturally detail-oriented, I handle the number-crunching while you focus on the bigger-picture decisions.
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You don't need to feel ashamed about struggling with traditional budgeting. Your brain just works differently, and you need systems designed to match how you actually function.
I have credit card debt and ADHD - can you help me pay it off and learn to manage money?
Yes! I specialize in helping ADHD women get out of debt and build money management skills that stick. But here's the key difference: I'm a coach, not just an educator. Coaching means you're ready to take action to change your financial situation, not just learn about it and do nothing.
Here's what we do together: In the first 1-2 months, we get you organized so you can see your complete financial picture - no more avoiding or guessing. We create your debt payoff plan in the first month. Then we build the systems you need to manage money going forward: tracking income and bill due dates, separating daily spending from fixed expenses and future savings, and aligning your money with what's actually important to you.
This is hands-on work. We tackle the overwhelming parts together through body doubling, break tasks into smaller chunks, and address time blindness with forward planning. You'll become financially self-sufficient, so you no longer have to feel guilty about receiving support from family members.
How do you typically work with clients? What do the first couple of sessions look like?
We start with a complimentary Money Conversation Call to see if we're a good fit. If so, our first working session together covers your money history, your money personality, and a big-picture snapshot of your finances - so you can finally see the full picture without shame or judgment.
From there, we dive into detailed cash flow forecasting. This means we plan your money ahead of time - mapping out when income comes in and when bills go out - so you always know exactly what you have available to spend. No more guessing or checking your account multiple times a day.
After that, we continue coaching to develop your debt-repayment and savings plans and to build your confidence and competence as your family's CFO.
What’s the biggest money mindset shift you help your clients make when they’re ready to get serious about financial wellness?
The shift from shame to capability. When clients see their actual numbers laid out clearly for the first time and realize they're not "bad with money," they just weren't taught, everything changes. They stop feeling embarrassed and start seeing themselves as their family's confident CFO.
What’s one common belief or pattern you see midlife women hold around money? And how do you guide them to change it?
The most common pattern: midlife women who know they're capable but lack money management skills and support. For some divorced, widowed, and stay-at-home moms: Their husbands managed the finances, so they never learned and just need to be taught. For married ADHD moms with avoidant partners: They're managing family finances without partner support, and within systems that weren't designed with how their brains work in mind. They need accountability and systems that work with their brain.
How I guide them: We start by creating a clear picture of your complete financial situation. Then we build the money management skills and personalized systems you need, including the Fixed, Future, and Fun spending framework. The result: You go from feeling alone and uncertain to confident as your family's CFO.
I am scared to see what my actual numbers are. Is that normal?
It is one of the most common things I hear, and yes, it is completely normal. The good news is that knowing your numbers, even when they are scary, is almost always better than not knowing. If you are too scared to look alone, we can look together. My coaching space is shame-free and judgment-free, which means no reactions, no lectures, just clarity. Most clients feel immediate relief after we review the numbers together, even when the numbers are challenging. Once you can see exactly where things stand, you stop spending energy on worry and start spending it on action. You don't have to do this alone.
I make good money, so why do I feel broke all the time?
This is incredibly common, especially for ambitious midlife women juggling multiple responsibilities. The issue isn't usually your income - it's that a significant portion (often 20-50%) of what you earn goes unaccounted for.
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You're not being reckless. You're guessing, making estimates, and trying to track everything mentally while managing a career, family, and household. It's exhausting and leaves you feeling like money is slipping through your fingers, even though you know you're making enough.
Here's what I help you do: We look at exactly where your money is actually going—not where you think it's going or where it should be going. Then we create systems that work with how your brain actually operates and the stage of life you're in.
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You don't need to earn more (though some clients do choose to increase their income). You need clarity about what you already have and a plan that lets you enjoy your life without the constant underlying anxiety.
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Ready to stop feeling broke and start feeling in control?
📅 Book your free Money Conversation Call using the 'Book Your Call' button below.