About Sabrina: Financial Coach for Midlife Women & Stay-at-Home Moms
Welcome! I’m Sabrina, a financial coach dedicated to empowering midlife and stay‑at‑home moms, especially those in neurodivergent families, with
confidence and clarity around money.
Why My Coaching Matters
Being part of a neurodivergent family (with members on the autism spectrum or with ADHD), I know that “one-size-fits-all” financial advice rarely works. That’s why I tailor money strategies that respect your brain wiring, your life rhythms, and your unique goals.
Who I Serve
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Midlife women navigating career shifts, empty nests, divorce, or legacy planning.
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Stay-at-home moms balancing the financial trade-offs of caregiving, budgeting without an income, and long-term financial security.
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Neurodivergent households, where adaptable strategies help everyone thrive.
My Personal Journey
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💼 Former International Trade Negotiator (Government of Canada) with degrees in Political Economy & Political Science.
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📚 Self-funded education, renter, landlord, homeowner.
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🚗 Buyer & lessee of cars, and family investment manager.
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👩👧👧 Mom of two teens (including higher‑needs child), owner of two cats.
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🌎 Canadian immigrant who built credit from zero.
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🏡 Stay‑at‑home mom who learned firsthand how easy it is to lose track of finances, mortgage or investment ownership, and life insurance gaps.
Why I Understand Stay‑At‑Home Moms
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Stay‑at‑home (SAHM) parenting means giving up an income—but it also saves on childcare, commuting, and hidden work expenses.
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SAHMs can feel isolated, undervalued, or financially disconnected.
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I guide you to reclaim financial agency—opening accounts in your name, maximizing spousal IRAs, and building credit.
How I Help
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Budget & cash-flow planning that aligns with your caregiving calendar.
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Credit rebuilding & investment planning tailored to your career gaps.
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Insurance, life, & estate planning that ensures your household is protected.
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Money mindset coaching rooted in psychology and personal development.
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Family-inclusive strategies for neurodivergent households.
Ready for a Confident Financial Future?
If you're a stay‑at‑home or midlife mom seeking to:
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Reaffirm your role in family finances.
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Overcome money anxiety without losing caregiving flexibility
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Plan for the future—retirement, college savings, legacy.
…then let’s work together. I combine empathy, lived experience, and real-world strategies to help you feel empowered at every step.
What We’ll Explore Together
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Your numbers – budgets, savings, debt, investments
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Money mindset – how you think and feel about money
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Financial history – past patterns, wins, and challenges
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Core values – what really matters to you
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Emotional triggers – the feelings behind your spending and saving
We’ll then build the systems and habits you need—automation, routines, accountability—to feel financially confident every day.
Why I’m the Right Financial Coach for You
Are you seeking a financial coach who is:
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Neurodiversity-aware – I understand how ADHD, autism, and executive dysfunction can impact money habits, from impulsive spending to avoidance of financial tasks.
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Detail-oriented yet visionary – you’ll get both practical budgeting tools and the broader strategy that supports your life goals.
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Even-keeled and compassionate – I offer a shame-free, judgment-free space to explore your money story and create change.
Neurodivergent-Friendly Strategies We’ll Use
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Automate finances (bills, savings, debt)—reduces missed payments and mental load.
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Visual budgeting and reminders—makes money management intuitive, not overwhelming.
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Break tasks into small steps—supports executive function and prevents burnout.
If you're ready to develop systems that honor your neurodivergent strengths, your personal values, and your financial confidence—I'm here to help you thrive. Let's build your roadmap together.


You can read more about me and Insight Financial Coaching in these articles:
MSN.com: 10 Money Mindset Coaches Changing How We Think About Money.
Canvas Rebel: Meet Sabrina Alton
Or listen to my interview on:
The Just Separated podcast:
Spotify - https://open.spotify.com/episode/4FQ1C4zmWqu6QBPKBoqdHv?si=17c5ccf80f174849
As featured in: