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Insight Financial Coaching
Know Yourself. Know Your Money. Claim Your Financial Agency.
512.815.2140 | sabrina@insightfinancialcoaching.com
1:1 Personal Financial Coach for Midlife Women
Serving Austin, Texas & Nationwide


Emotional Spending and the Lie That You're Bad With Money
There's a kind of spending that has nothing to do with wanting things. It happens on the hard days, when you're so depleted you can barely think. It's not indulgence; it's triage. The shame that follows is lying to you. Here's what's actually happening when you spend to survive, and why you were never bad with money.

Sabrina Alton
Jun 265 min read


The Most Capable Woman in the Room Often Avoids Her Own Finances
She's the one people rely on. At work, she's trusted with what can't go wrong. At home, she makes it happen. Give her a hard problem in almost any area of her life, and she'll move through it with creativity and nerve. Except one: her own money, where she's been quietly doing the opposite of what defines her. Here's the mismatch no one talks about, and what changes when she brings herself back.

Sabrina Alton
Jun 244 min read


You Don't Need to Become a New Person to Manage Money Well
You're organized, resourceful, and decisive in nearly every room you enter. Except one: the room where the money lives. There, you feel like someone else entirely. Here's what my clients discover: Nothing is wrong with you. You were never a different person in that room. You simply hadn't been invited to bring your real self in.

Sabrina Alton
Jun 224 min read


You're Not Bad With Money. You're Just Running on Empty
You've built something real. A career that required years of sacrifice, licensing exams, late nights, and a level of discipline most people never develop. You've learned an entire profession's worth of knowledge, managed complex systems, and made high-stakes decisions under pressure, and you've done most of it for others. And somewhere along the way, your own finances slid to the bottom of the list. Not because you're irresponsible or don't care. Because you've been giving ev

Sabrina Alton
Jun 34 min read


Are You Making Financial Decisions Based on Your Numbers or Your Feelings?
She's a high earner, not struggling, yet still couldn't see where her money went between paychecks, so she was making decisions out of anxiety rather than facts. That's not a money problem or a willpower problem. It's an information problem, and it has a solution.

Sabrina Alton
May 263 min read


She Was Paying $479 a Month for Car Insurance. Here's What Changed.
One client was paying $479 a month to insure her Tesla, more than double what she needed to, and had no idea. She didn't have a spending problem. She had a number she'd stopped questioning. Here's what changed when she finally looked, and the travel fund it created.

Sabrina Alton
May 253 min read
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